The stage is set. GITEX GLOBAL 2025 has kicked off in Dubai, and it’s already pulsating with the future.
In this 45th edition, over 6,800 companies and more than 200,000 attendees are gathering under one roof to unveil real, working innovations in AI, mobility, smart cities, and next-generation enterprise technology (1).
Forget vaporware, here you’ll find AI agents solving real business problems, trackless trams navigating smart streets, kiosks verifying gold purity in seconds, and autonomous inspections slicing minutes off old processes!
This year, GITEX is proving it’s not just about ideas. It’s about impact in action.
Among the standouts, Phaedra Solutions is capturing attention with its live AI chatbot builds and free proof-of-concept demos, giving businesses a chance to experience AI transformation firsthand.
With 6,800+ exhibitors and 200,000+ visitors, the 45th edition is turning AI concepts into working solutions that redefine how we live, move, and do business.
From smart cities and mobility to sustainability and automation, the event cements Dubai’s position as a global innovation hub where technology meets real-world impact.
Top Innovations at GITEX 2025
Below is a growing list of confirmed innovations presented at GITEX GLOBAL 2025, with new tech highlights emerging throughout the week:
1. Globant (AI-Powered Fan Engagement)
Innovation: AI-Powered Fan Engagement (Formula 1)
Where to Find Them: Stand No. H4-B15, Hall 4
Benefit: Enhances live sports entertainment by personalizing each fan’s experience in real time through data and AI.
Globant is blending AI, data, and design to transform how fans engage with events like Formula 1.
At GITEX, they showcased how their systems (such as the F1 “Pitwall” interface) leverage real-time race data and Salesforce Data Cloud to deliver immersive, connected fan journeys.
By integrating over 100 data sources and predictive analytics, Globant’s platform makes every moment feel personal, bringing the thrill of the track to every screen and redefining digital fan experiences.
This startup is known for converting AI ideas into live pilots within weeks.
During the expo, their booth is offering special freebies: visitors can get a free AI proof-of-concept (limited slots) and even have the team build a custom AI chatbot live in front of them.
The company’s goal is to take you from concept to a working prototype in a matter of days, something no other exhibitor is doing.
For any enterprise or startup unsure about AI, Phaedra Solutions provides a risk-free way to experiment and see results immediately, making innovation tangible on the show floor.
Benefit: Empowers consumers with fast, affordable purity testing for gold and jewelry (40-second results for just Dh40).
Dubai Municipality introduced a world-first Smart Gold and Jewelry Testing Lab, an ATM-style kiosk that lets anyone check the purity of gold, silver, or platinum jewelry in just 40 seconds for Dh40.
The machine uses AI, IoT sensors, and machine learning to analyze the item and instantly print a purity report. This makes testing faster, cheaper, and more transparent for shoppers, especially tourists who want quick verification of their purchases.
The kiosks will soon appear in malls and gold souks across Dubai, with future versions expected to test diamonds and gemstones as well.
4. Etisalat Group (Future of Mobility Showcase)
Innovation: “Future of Mobility” Showcase – Cybertruck & eVTOL Air Taxi
Where to Find Them: Stand No. H22-A10, H22A-20, H22-18, Hall 22
Benefit: Demos next-gen mobility solutions live, underscoring the UAE’s push to be a future-ready tech hub in transportation.
At the e& pavilion, visitors got a glimpse of the future of transport from Tesla’s Cybertruck to a real flying car (eVTOL air taxi). The showcase highlighted how digital technology, AI, and connectivity are merging to reshape how we move.
Attendees explored an entire lineup of futuristic tech, including autonomous vehicles, humanoid robots, and advanced electric mobility systems, all displayed in one space.
The message was clear: whether it’s on the road or in the air, the future of mobility is smart, autonomous, and seamlessly connected.
5. Roads & Transport Authority (AI Smart Vehicle Inspection)
Innovation: AutoCheck 360 – AI Smart Vehicle Inspection
Where to Find Them: Stand No. H18-A50, Hall 18
Benefit: Slashes car inspection times from 17 minutes to just 7 minutes, while improving accuracy and safety.
RTA’s AutoCheck 360 is a smart, drive-through vehicle inspection system that uses AI, cameras, and IoT sensors to automate the entire process.
The setup includes 26 cameras that capture around 40,000 images per car, detecting issues like tire wear, body damage, and emissions within seconds.
By replacing manual checks with AI-powered analysis, AutoCheck 360 cuts inspection time from 17 minutes down to just 7, giving drivers faster service and more accurate results.
6. K2 (Autonomous Robotaxi / Mobility Pod)
Innovation: Autonomous Robotaxi / Mobility Pod (AUTOgo Nova)
Where to Find Them: Stand No. H22-C10, Hall 22
Benefit: Brings shared, on-demand autonomous mobility to smart cities without human drivers.
UAE’s tech firm K2 is showcasing AUTOgo Nova, a next-generation autonomous robotaxi built for smart city deployment.
As part of their “Physical AI” lineup, K2 is presenting this platform alongside their Eneron Magnus patrol vehicle and Autogo Humanoid robotics.
The robotaxi is designed to operate in urban environments, adapting to traffic in real time using AI and sensor fusion. K2’s vision is to make driverless mobility a practical, scalable part of city transport infrastructure.
7. Department of Government Enablement (AI-Powered Public Servant)
Innovation: AI-Powered Public Servant (AutoGov)
Where to Find Them: Stand No. H19-B20, Hall 19
Benefit: Automates routine government tasks so residents don’t have to manage each transaction manually.
Abu Dhabi’s Department of Government Enablement launched TAMM AutoGov, claimed as the world’s first AI public servant.
It proactively handles everyday citizen needs like license renewal, bill payments, appointment scheduling, and more, all with minimal human input.
Users can set preferences, and the system takes care of repetitive tasks in the background. This initiative signals a shift from reactive service to anticipatory governance
8. Tensor (Personal AI “Robocar”)
Innovation: Personal AI “Robocar”
Where to Find Them: Stand No. H3-B01, Hall 3
Benefit: Introduces a new paradigm of autonomous personal transport, essentially “AI on wheels” for individual use.
UAE-based tech firm Tensor unveiled what it calls the world’s first personal robocar, a small self-driving vehicle packed with agentic AI.
Dubbed “agentic AI on wheels”, this robocar is designed to autonomously ferry individuals or small groups, using AI to navigate and interact with the environment intelligently. The concept was globally applauded at GITEX 2025 as it hints at a future where one might own a personal AI-driven pod for daily mobility.
While details are still emerging, the robocar underscores how far autonomous vehicle tech has come, shrinking down from full-size cars to personal smart pods.
9. ICP & K2 (AI-Powered Smart Patrol Car)
Innovation: AI-Powered Smart Patrol Car (Visa Violation Detector)
Where to Find Them: Stand No. H22-C10, Hall 22
Benefit: Boosts law enforcement efficiency by automatically spotting visa/residency violators in real time, without human intervention.
The UAE’s Federal Authority for Identity, Citizenship, Customs & Port Security (ICP), in collaboration with Abu Dhabi’s tech firm K2, introduced an AI-driven patrol vehicle that feels straight out of science fiction.
This fully electric smart car is equipped with six high-resolution cameras covering all angles
As it patrols the streets, onboard AI software scans license plates and faces of pedestrians, instantly cross-referencing them against immigration databases. The moment it identifies someone with an expired visa or residency issue, it automatically alerts authorities in real time.
Officers can then respond immediately, no manual checks needed. With a 680 km range, these silent sentinels roam city areas, essentially acting as tireless “AI police inspectors.
10. Xpanceo (AI-Powered Smart Contact Lenses)
Innovation: AI-Powered Smart Contact Lenses
Where to Find Them: Stand No. H8-10, Hall 8
Benefit: Fuses augmented reality and health tech into wearable lenses, potentially turning your eyes into smart devices.
At the Expand North Star startup zone, US-based Xpanceo unveiled its AI-powered smart contact lenses, tiny wearable devices with built-in sensors and electronics.
These lenses can project digital information directly into your vision and even track health data from your eyes. Xpanceo showcased five prototypes, highlighting uses in augmented reality, healthcare, and next-gen consumer tech.
Though still in testing, they were among the most futuristic displays at GITEX 2025, showing how wearables are getting smaller and smarter.
GITEX Innovations Over the Last 10 Years
What began in the 1980s as a regional computing showcase has evolved into one of the world’s most influential stages for future tech.
Over the decades, GITEX Global has mirrored every major digital leap from the rise of personal computers and enterprise IT to today’s era of AI-driven cities, autonomous vehicles, and flying taxis.
Here is a table of GITEX focus areas throughout the last 10 years:
Year
Focus / Theme or Dominant Topics
2015
“35 years” milestone; smart future/IoT emphasis.
2016
AI pilots, blockchain intros, smart transport.
2017
Advanced displays/AV walls; 4K control rooms.
2018
AI & blockchain solutions, gov tech, fintech.
2019
Smart public services (e.g., floating smart station), 5G.
You can register directly on the official GITEX website for visitor or exhibitor passes, depending on your goals.
Early registration often includes discounted entry and priority access to key sessions and exhibitions.
Steps to Attend GITEX 2025:
Visit the official registration page at gitex.com/register.
Choose your pass type, Visitor, Delegate, or Exhibitor. (2)
Complete your details and select the sessions or tracks you’d like to attend (AI, Smart Cities, Mobility, etc.)
Receive your digital badge via email and use it to enter any of the halls at DWTC.
For international visitors, Dubai offers a visa-on-arrival for most countries, and DWTC is conveniently located near World Trade Center Metro Station, with plenty of hotels nearby.
If you’re attending to explore AI and digital innovation, don’t miss meeting Phaedra Solutions, where live chatbot building, free AI PoCs, and one-on-one strategy sessions are happening throughout the event.
Final Verdict
GITEX GLOBAL 2025 isn’t just another tech exhibition. It’s a live demonstration of what the future looks like when innovation meets execution.
From AI-powered policing and autonomous vehicles to smart kiosks and wearable tech, the event showcases how technology is moving beyond prototypes into real-world transformation.
As Dubai continues to position itself as a global hub for digital innovation, GITEX stands as proof that the next era of AI, mobility, and smart living has already begun.
Ameena is a content writer with a background in International Relations, blending academic insight with SEO-driven writing experience. She has written extensively in the academic space and contributed blog content for various platforms.
Her interests lie in human rights, conflict resolution, and emerging technologies in global policy. Outside of work, she enjoys reading fiction, exploring AI as a hobby, and learning how digital systems shape society.
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