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Event Management

9 Must-Know Technology Solutions for Event Planners

9 Must-Know Technology Solutions for Event Planners
Event Management

9 Must-Know Technology Solutions for Event Planners

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Abubakar Shams
CEO of Phaedra Solutions | Tech Guru

Planning an event in today’s fast-paced, digital world isn’t just about selecting a venue or arranging catering. Event planners now face the added challenge of utilizing event technology to elevate experiences, boost engagement, and streamline processes. 

With over 68.9% of organizers highlighting the significant impact of event management technology on their success, it’s clear that this technology is transforming the event industry.

From wearable tech to real-time engagement tools, the latest event technology trends help planners deliver seamless events for both in-person and virtual attendees. 

Today, we explore the must-know technology solutions that are taking event planning to the next level.

What is Event Technology? 

Event technology refers to the various tools, software, and devices designed to enhance the planning, execution, and evaluation of events. These technologies vary based on the nature of the event – whether it’s fully virtual, hybrid, or in-person. For instance:

Event technology for events
  • For in-person events, wearable technology like smart badges can streamline check-ins and help attendees network.

  • Virtual events rely on high-quality streaming software and interactive tools to keep remote attendees engaged.

  • Hybrid events combine the best of both worlds, demanding a robust tech stack that can cater to both live and virtual audiences.
HubSpot’s INBOUND 2022 event incorporated wearable tech to support smooth check-ins and networking among attendees. 

What Technology Solutions Do Event Planners Use? 

From streamlining registration to boosting engagement, event planners use a variety of tech solutions to deliver seamless experiences. Here’s a breakdown of the top tech solutions that support every phase of event planning.

  • Event Management Tools

From ticketing and registration to event production technologies, these tools cover everything planners need to organize and monitor events.

  • Event Marketing Tools

Customizable registration flows, promo codes, and website builders streamline marketing efforts.

  • Event Content Tools

Agenda builders, session registration, and speaker portals are just a few of the tech solutions available to help manage event content.

  • Event Engagement Tools

Mobile apps with features like polls, live Q&A, and cross-device accessibility allow attendees to actively participate.

  • Networking Tools

1:1 messaging, community navigation, and meeting bookings enable seamless networking.

  • Broadcasting Tools

Tools for recording sessions give attendees the option to watch on demand.

  • Onsite Tools

Kiosks for self-check-in and onsite badge printing make entry swift and easy.

  • Sponsor Management Tools

Lead management tools help organizers track sponsor engagement and ROI.

  • Wearable Tech

Smart bands and badges for contactless information exchange improve networking at in-person events.

9 Technology Trends for Event Planners

Thanks to advances in event management technology, the days of manual planning are over. With digital tools, planners can now automate registration, personalize promotions, and gain insights through real-time analytics. 

Let’s dive into how these trends impact the events industry and highlight some real-world examples.

#1. Smart Check-In and Registration Solutions

Long registration lines can be frustrating. Today’s event technology solutions include tools for digital check-ins, QR code scanners, and RFID wristbands, simplifying entry and reducing wait times.

Check-in and registration software

Smartbadge tech, for instance, enables attendees to connect simply by tapping their badges.

Quick Stat: Contactless check-ins can reduce wait times by up to 30%, enhancing both the attendee experience and event flow.

#2. Engagement Platforms

Engaging attendees during events is key to a successful experience. Modern event planning technology includes apps that allow live polls, Q&As, and networking chats. 

Platforms like EventMobi let attendees communicate, vote in real-time, and participate in interactive sessions, creating an immersive experience.

Did you know?  Polling platforms often provide options for data analysis, enabling event organizers to extract insights from audience responses easily.

#3. Virtual and Hybrid Event Solutions

After the pandemic, virtual and hybrid events have become the norm. Some platforms have begun to offer all-in-one solutions for virtual and hybrid events, with high-quality streaming, virtual stages, and networking tools. 

These tools have given planners the flexibility to reach global audiences without compromising on engagement.

Did you know? Hybrid events can boost attendance by as much as 98%, with virtual components providing access to international audiences.

Read More: 10 Tips for Hosting a Successful Virtual Event 

#4. Data Analytics and Insights

Understanding attendee behavior is crucial for improvement. Advanced event technology services offer data analytics, allowing planners to track engagement metrics, session popularity, and audience demographics. 

Data Analytics Advantages

With comprehensive event management platforms, planners gain actionable insights to improve future events based on real data, not just guesses.

Quick Stat: Events using data-driven planning see a 20% improvement in attendee satisfaction and a 15% increase in re-engagement rates.

#5. Augmented Reality (AR) and Virtual Reality (VR)

AR and VR are adding a whole new dimension to events. For instance, AR photo booths allow attendees to take virtual photos with 3D backdrops, while VR headsets offer immersive tours and experiences.

Did you know? AR and VR can enhance attendee engagement by up to 30%, creating memorable and immersive experiences.

Read More: How to Incorporate AR and VR into Your Event Management Software

#6. Gamification

Adding gamified elements, such as interactive quizzes or scavenger hunts, boosts attendee engagement by fostering friendly competition. 

This approach not only makes events more enjoyable but also encourages networking and collaboration among participants. 

Did you know? Gamification can increase session engagement by up to 60%, keeping attendees excited and focused throughout the event.

#7. AI Chatbots and Virtual Assistants

Chatbots are reshaping digital event management by providing instant answers to attendees’ questions. 

How can AI Chatbots Transform Events

From guiding people to different event sections to answering FAQs, chatbots streamline the event experience while reducing the burden on event staff.

Quick Stat: Events with AI-driven chatbots have seen a 60% decrease in response times when handling attendee queries. 

#8. Wearable Technology

Wearable technology goes beyond smart badges. For instance, wearable smart badges track attendees’ movements to analyze traffic flow, helping planners understand popular areas and optimize future events. 

This level of insight allows for efficient event space management and an overall better attendee experience.

Quick Stat: The Global Wearable Technology Market in terms of revenue is estimated to be worth $70.30 billion by the end of 2024.

#9. Sustainability-Focused Technology

Sustainable events are in high demand. Technology, like digital ticketing and virtual participation, helps reduce waste. Eco-conscious event planners now prioritize green tech to align with attendee values and reduce environmental impact. 

For example, paperless ticketing and engagement features can be offered to create a zero-waste experience for attendees. 

Quick Stat: Event attendees place a high value on eco-friendly practices, with surveys indicating that 59% of attendees prefer attending sustainable events.

The Role of Technology in Event Management

Technology has become the backbone of modern event planning. It offers tools that streamline workflows, enhance attendee engagement, and provide valuable insights. 

Role of Technology in Event Management

By embracing the right tech solutions, event planners can improve attendee experiences in ways that were unimaginable even a decade ago. Solutions like AI chatbots simplify interactions, instantly answering attendee questions and guiding them through the event with ease. 

Additionally, augmented reality (AR) and virtual reality (VR) have introduced immersive experiences, from 3D tour simulations to virtual photobooths, captivating both in-person and online audiences.

By using these insights, planners can make on-the-go adjustments and refine their strategies for future events, ensuring higher satisfaction and a more tailored experience for attendees. 

How to Use the Right Event Technology?

While general event technology platforms tick many boxes, custom event management software development allows organizations to seamlessly integrate their unique event technology solutions and implement tailored features. 

This approach ensures that each phase of digital event management aligns with your vision, from attendee registration to post-event analytics. Here’s why partnering with Phaedra Solutions for your custom event management software can give your events a competitive edge:

  • A skilled team of 50+ developers, experts in the latest event technology.
  • We deliver technology-driven solutions on time for seamless events.
  • We cater to clients worldwide, bringing a diverse perspective to event management innovation.
  • 300+ completed projects demonstrate our proficiency in developing event production technologies.

Read More: 20 Essential Event Management Software Features You Need

Final Verdict

In today’s competitive event landscape, using new technology for events can make all the difference. 

Custom event technology solutions are pivotal for organizations aiming to create impactful experiences. To sum everything up, here are 3 key takeaways from this article: 

  • Custom event technology solutions allow for tailored experiences that resonate with attendees.
  • The right technology in events means scalable, flexible solutions that grow with your event needs.
  • Investing in custom event production technologies ensures your events remain relevant and engaging.

For those ready to redefine their event experience, contact us at Phaedra Solutions to get custom event management software developed according to your needs. Let’s turn your vision into reality!

FAQs

Why should Event Planners use Technology Solutions?
What are some Key Benefits of using Event Management Software?
What Technology can I use to Improve Audience Engagement During Events?
What is the Role of VR and AR in Event Planning?
How can Social Media Integration Help Promote an Event?

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