Loyalty App Development For A Business

Loyalty App Development For A Business

Best loyalty programs, cost & must-have features.

Building a loyalty app for your business is more like building a customer retention plan. Small and mid-sized businesses were badly hurt during Covid times in 2020.

“77% US consumers adopted new shopping behaviors i.e. new channels, stores and brands since the initiation of Covid” – McKinsey

There is always a struggle for businesses to acquire new customers or retain existing ones, no matter the business size. In case they want to retain the existing customers, nothing is better than introducing a loyalty or reward app/program.

You must be using some of the loyalty programs yourself online as mobile loyalty apps are getting common day by day. No need to search for a wallet and get that physical loyalty card for discounts. The good thing about loyalty programs/apps is that ‘people get attracted to shops offering loyalty programs no matter how tough the market competition is.’

In this blog post, we will cover loyalty program app development steps, best loyalty apps, features, and cost.

Table of Contents

What is a loyalty app/program?

A loyalty app is meant to incentivize regular customers, increases customer engagement, and motivates them to buy more. It could be in the form of reward points, special offers, discounts, etc. Such apps are part of a marketing strategy designed to encourage buyers to engage more.

Main features of a loyalty app with time estimates

 Loyalty app main features  Feature description  Estimate in days
 Customer onboarding/ signup/   profiles  Onboarding via email, social   media accounts, loyalty card   number  4-5 days
 Reward system  Bonuses, special offers,   discounts, personal offers  4 days
 Social media integration  Allow users to leave reviews   and earn bonuses  1 day
 Gamification  Design games where users   can earn internal currency in   exchange for discounts  4 days
 Push notifications  Notify users about new   bonuses, offers  4 days
 Maps/ geolocation  Send personalized deals when a customer is nearby  4-5 days
 Mobile payments  Payment processors for   various payment methods  4-5 days
 Pre-ordering  Integrating mobile payments  7-8 days

Loyalty app development

1-Pick a layout, build an interactive prototype

First, you need to pick a layout of the loyalty app and then go for an interactive prototype. Why so? Simply because this will help you list down all possible user flows. After which, you can move on with the wireframes and high fidelity prototype showcasing how the app will look in real life.

How can i build a prototype?

There are many free tools out there in the market. One popular choice is ‘InVision’ where you can put all user flow screens in a single interactive design/prototype.

2-MVP, architecture code, features

Previously we were focused on user flows now a step ahead we will get that prototype into the architectural flow. The architects and developers will tell how they will translate the prototype into code. Here are few major steps involved in this phase of the loyalty app development.

Agile development methodology

Follow agile methodology where you can seek a development progress report every 2 weeks or whatever frequency suits you. This method helps in getting to bugs early.


Loyalty apps rely heavily on local locations. Geofencing feature integration helps in sending timely push notifications.

Headless CMS

Use an open-source off-the-shelf CMS solution, no need to reinvent the wheel. Ready-made UI for admin portal.

Mobile payments

Different payment processors can be integrated, this helps customers to choose from a variety of options.


Personal profiles in loyalty apps help in accumulating customer-centric data like name, DOB, location (we do not recommend asking too much information, just the one you need the most)

-Reward program

Reward on placing a review, making a purchase, sharing on social media, leaving a comment under the company’s post, etc.

3-Launching an app

After the development process, do test your app in a testing environment in order to check if all user flows are in place. Here is a checklist we suggest.

-Set measurable goals

-Consider cross-platform and browser versions of the app

-Send notifications

-Partner with affiliates to promote your app

Searching “app developer near me?” Contact the top mobile app development company to start your app development project.

Some loyalty programs for inspiration

Some loyalty programs Reward system Perks
Baskin Robbins mobile app Sign-up reward, free regular scoop
Receive deals, coupons, pay from app, track events, gift cards
Dunkin Donuts app Redeem 200 points for a free drink
Free birthday beverage, exclusive bonus-point offers, fast check-out
Pizza Hut Earn 2 points for every dollar spent, redeem points for select rewards like breadsticks, wings and pizzas
Exclusive offers, discounts, fast checkout, birthday reward
Expedia rewards Blue member

Save extra 10% & more on hotel stay, earn points
Silver member
Stay 7 hotel nights or spend $5000/yr – free breakfast, spa credits at VIP access hotels, 10% more points on booking, Blue benefits
Gold member
Free room upgrades, 30% more points on booking,
Blue and Silver benefits
Lower member price, earn Expedia points, earn points i addition to your airline lines and credit card rewards, earn 3x points at VIP access hotels, hotel price guarantee, early access to sales and other exclusive member offers, free perks at VIP access hotels, 10% more points on booking
Delta Airline ‘SkyMiles’ Eligible for unlimited complimentary upgrades to First Class and Delta Comfort.

Multiple your miles.
Waived fees.
Get more miles at each Medallion Tier

Enjoy your first checked bag free for yourself and your companions.
Marvel Insider 200,000 points – NYCC Iron Man Pin Pack

60,000 points – digital comics collection: Black Panther: Vol.1
Get points for the things you do as a marvel fan
Nordstrom Rewards Join- Shop- Get rewarded
Earn 1 point per dollar you spend on Nordstrom, Nordstrom Rack and HauteLook.

Earn more on bonus points days.

Loyalty program app development cost

Custom enterprise-level loyalty program app

1-Custom loyalty app from scratch – average cost $100,000-150,000 for development and maintenance cost per month would be $15,000-20,000.

2-Use existing solution – customization within an already existing solution could cost around $30,000 on average and $2000 approx per month as licensing fee.

Loyalty app for Point-of-Sale

Loyalty app plugins come in the form of Saas monthly subscription model. Costs between $40-500/ month / device. If you have several operating devices then the cost could be as much as $2000/ month.

In case you have an older POS version, this solution won’t do any good for you. Plus developers would easily charge you $100-250/ hour.

Loyalty card app

There is no setup cost and the average range is between $15-50/ month.

Final verdict

If you are convinced enough that your business needs a loyal app program, having a development partner is essential. Either you want a custom-made or ready-made app with tweaks, we can develop a fully functional app that’s set to win.

Still searching, “app developer near me?” Schedule a free consultation with one of our Business Development Analysts. Surely, you’ll be answered with all your queries in mind. Are you ready to give your business a little uplift? Don’t overthink, reach out to the top mobile app development company.

Subscribe to our Newsletter.

Thank you! Your subscription has been added to our newsletter!
Oops! Something went wrong while submitting the form.

Related Blogs.

Top Frameworks For Mobile App Development In 2022Top Frameworks For Mobile App Development In 2022
Searching the top frameworks for mobile app development in 2022? Read this blog to find the latest trends in mobile app development in 2022.
How To Get Funding For App Development? Some Useful WaysHow To Get Funding For App Development? Some Useful Ways
Do you have an app idea, but don't have enough financial resources to make one? We have some ways to get funding for app development.
Grocery delivery app development cost, features and timelineGrocery delivery app development cost, features and timeline
Want to know the grocery delivery app development cost? Check out detailed information on this topic from a grocery delivery app development company.
How Much Real Estate Mobile & Web App Development Cost?How Much Real Estate Mobile & Web App Development Cost?
Real Estate Mobile & Web App Development Cost – what are the major driving factors and how to estimate app dev costs?
How Much Does It Cost To Build A SaaS Platform?How Much Does It Cost To Build A SaaS Platform?
In this blog post, we will explore how much does it cost to build a SaaS platform, and what our experiences are as a SaaS development company.
How To Start A Streaming Service Like Netflix?How To Start A Streaming Service Like Netflix?
In this blog post, we will dig out all the features, tech stack and costing you need to consider while thinking ‘how to start a streaming service like Netflix’.
How To Generate Revenue From Mobile App?How To Generate Revenue From Mobile App?
If you sell a product or service then you should know how to generate revenue from mobile app.
How To Make A Calendar App? Features, Tech Stack And CostHow To Make A Calendar App? Features, Tech Stack And Cost
In this blog post, we will be sharing real insight into ‘how to make a calendar app’ and the in-app calendar integration.
Social Media App Development CostSocial Media App Development Cost
We have covered the social media app development costs and features for 4 major social media platforms/apps i.e. Facebook, LinkedIn, Instagram, and TikTok.
How Do Free Apps Make Money Without Ads?How Do Free Apps Make Money Without Ads?
In this blog post, we will be sharing ‘how do free apps make money without ads’ by highlighting popular ways of doing it.
How To Come Up With An App Idea?How To Come Up With An App Idea?
Finding a proven way for how to come up with an app idea is hard. We have a strategy via which anyone can build-on app ideas for any marketplace.
Average Flutter app development cost 2022Average Flutter app development cost 2022
Flutter framework is great for creating cross-platform apps. But what is the average Flutter app development cost? Read now to find out.
Mobile app development trends to watch in 2022 [#9 is winner]Mobile app development trends to watch in 2022 [#9 is winner]
Due to continuous rapid innovations in mobile technologies, we will see new mobile app development trends in 2022. Check out our blog to find out.


You have an idea? We handle all the rest

Drop us a line.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.


500 Grant Street, Downtown, Suite 2900,
Pittsburgh, PA 15219, USA

+1 (412) 475 9053

United Kingdom

Suite A12, 56 Wood Lane, London,
W12 7SB, UK

+1 (93) 606  7875


2 West Canal Bank Road, Lahore 54000,

+92 304 0154349

Project inquiries


it’s not about ideas
it’s about making ideas happen
Copyright 2022 - Phaedra Solutions.
All Rights Reserved