Top of the line ERP and POS systems integration for a jewelry brand.
A digital transformation of a jewelry brand helped them increase revenue by 3x times in just 6 months


How Phaedra helped Mvintage by building a collection of business-critical apps?
Mvintage needed a technology partner who can support its digital strategy. They wanted to optimize their digital ecosystem with the latest ERP system for stock management. Not just that but an engraving tool (which supports multiple formats, including SVG), multiple private apps integrations with custom Shopify theme development.
Being a technology partner, Phaedra Solutions elaborated and implemented an optimized strategy where we not only helped the client in ecommerce platform migration (i.e. from Magento to Shopify) but built some core features too.

Moreover, the user-centric and innovative nature of the project required vast experience in UX design, Shopify development, business analysis, and R&D. They were looking for a technology peer who could proactively contribute towards design and ideation along with their in-house team, rather than just provide development services.
This high street custom jewelry retail brand had a complex user experience that wasn’t easy to scale. Also, the server cost was way too high and they were stuck on a decision whether to move or migrate from their legacy system or not.


A respected jewelry brand from Malta tapped Phaedra Solutions to collaborate on a project for a personalized jewelry shopping experience.
Mvintage is highly committed to innovation in their strategy and they think technology with innovation as a key differentiator in enabling growth. The M team found it challenging to continue with their current team due to delayed delivery and improper implementation of their core features.

Tech stack

Used by the world's most average companies


ERP (Shireburn) and POS (Shopify) systems integration

A third-party library Shireburn ERP system was used for inventory management causing the client quite a hassle. Now they have moved to Shopify POS - a one-stop solution where Mvintage synced their in-store inventory and product catalogs securely. Now they have advanced inventory features like generating purchase orders and stock based on forecasts and performance, unified reporting, and more.

Multiple pe rformance boosting integrations
Shop locator, multilingual and multi-currency support

Klaviyo and Tidio integrations for chat and email, top announcement bar, rewards and loyalty programs, gifts reminder, and a Wishlist Plus were various integrations we did for improving their app overall workflow.
Shop locator is another important feature which we did where admin can add his store locations by just putting latitude and longitude on the map. Further, in order to increase the client reach for more customers, we added multilingual and multi-currency functionalities as well.


Custom Shopify jewelry builder app

A prototyping tool for visualization of a jewelry item i.e. customer can cherry-pick stones, colors, sizes, etc. from the given options and get a custom jewelry item. We built this custom Shopify app specifically on-demand and this solved the most critical problem the client was facing previously. Moreover, no one in the client’s niche is offering ‘such-a-feature’ which gives them a competitive advantage too.



Made all sorts of custom changes possible

We can safely say that we accomplished 100% of our client’s expectations. Apart from other formats, we helped them generate SVG files too for engraving. Client asked for different icons engraving, font families, canvas setting in almost every possible dimension, and other custom changes which were not performing with accuracy before. With the last website version, they weren’t able to make run time changes which are now possible.


Even though the project has its MVP launched only, their customers are increasing and more and more suppliers are boarding. Thing is, their reporting, insights, and deliverability has improved manifold.

it’s not about ideas
it’s about making ideas happen
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