We review similar products in the market and collect sampling data which helps us in visualizing the user needs and making the ideation process much more realistic and productive. For us, there is no point in trying to reinvent the wheel instead we resort to rapid execution. Clear understanding of client’s requirements is important as we identify key objectives and don’t work on assumptions about the final product.

Preparing interactive mockups is cost effective and a time saving way of avoiding misunderstandings with the development team. Our software engineers start working on ‘plan-of-action’ prepared by senior project managers. The client’s feedback we receive on system design is implemented side-by-side for increasing the usability of the product as it moves on the next testing phase.