Food Karma is a mobile application that aims to solve the issue of food wastage. The core function of the app is to connect restaurants that have an excess of prepared meals, with customers who may be either looking for a discounted dining option or looking to make an effort to align with the values of the application; i.e. reduce food waste.
Restaurants normally dispose of excess food at the end of daily operations in order to maintain food quality and abide by local food safety laws. With Food Karma, restaurants are given another option; to sell over-production at a discounted rate, making it more appealing for customers, while also generating an additional revenue stream that would have otherwise not been possible.
Customers are benefitting from discounted fresh food, while helping to save the environment from wasted food. Ultimately, customer adoption means reducing the carbon footprint of the food industry, saving restaurants money and helping to provide Corporate Social Responsibility opportunities for local companies.
We kicked off by creating a low fidelity design as well as high fidelity wireframes in order to offer the most-valuable product possible. Once we prepared the rough skeleton, we used it for real-time feedback and improvisation.