A UAE based client came to us complaining about his ill-starred website, poor customer retention, and he didn’t had mobile version which is the reason why, he was losing 50% of his total traffic. We proposed development and functional enhancement of their poorly designed and badly optimised website.
The client wasn’t getting much orders from the website mainly because the customer cycle was breaking due to poor navigation and slow page speed. They wanted a total revamp in a way that their order making process gets automated.
Curated shopping websites which we studied during our ‘research and development’ phase revealed that most of them had complex and lengthy buying processes or we can say time-taking where a customer has to book order and wait for confirmation before receiving it on his or her doorstep.
Mr. Draper required a user-centric process automation for web and mobile application where appointing a stylist was done putting intelligent algorithms together.
The customer had been into this project for quite a long time, changing vendors and trying different frameworks and backend technologies. To avoid dragging this project, they launched the platform half-baked. Eventually when they approached us they realised that they wanted to extend the solution’s functionality and revamp the whole website design. Considering Phaedra Solution’s past experience on the same tech stack. The client relied on our web app development services.